Before the age of influencers and digital marketing, beauty marketing strategists had seen success in brick and mortar locations whether…
Trending Candle Scents in 2021
While it can seem like the candle market’s oversaturated, this is a competitive edge businesses can leverage to stand out with a quality product.
What Packaging Is The Most Environmentally-Friendly?
We discuss the types of environmentally-friendly packaging and how switching to sustainable packaging can benefit the environment and your business over time.
Candle Business Tips: Expand Your Product Offering
We provide all the tips to help your candle business continue to grow and thrive as you explore how to expand your products to new and existing customers.
Bath Salts & Scrubs Marketing Guide
Here we share our marketing tips for using bath scrubs and salts and how you can make your products stand out from the competition.
Guide to Selling Candles Online
There is nothing like coming home to a fragrant-smelling candle. While the candle itself is not a new invention, it…
Marketing Strategies For Fragrance Brands
Fragrance has proven to be one of the most impactful ways to extend the reach of a brand whether you’re…
What Is Sustainable Packaging?
Looking for sustainable packaging options? We break down all the details to help motivate and incentivize you to consider eco-friendly alternatives.
What are Essential Oils and How Do They Work?
Here we’re going to break down the important functions of essential oils and how they work in skincare and cosmetics.
How to Make A Perfect Beauty Product Label
Whether you’re an established beauty brand or a new one, we’re going to break down all the details of making a beauty product label.
Top 5 Essential Oils Marketing Strategies
Today we’re going to break down the fundamentals of essential oil marketing strategies to take your business to the next level.
How to Make Perfect Labels for Your Essential Oils Bottles
Here we cover all the factors for creating your essential oil bottle labels and how you can make your essential oils stand out.
Essential Oils Market Trends
Let’s break down the lucrative essential oil market and the trends that have emerged from the use of these fragrant oils.
Best Essential Oils for Making Scented Hand Soap
We cover how essential oils are used in hand soap, which scents you should include in your soaps, and how packaging can affect sales.
Candle Market Trends in the New Decade
It’s no secret that the candle market is adapting to new demand by making new consumer experiences. Learn more about those trends here!