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Packaging colors are key to product visibility. Thankfully, there is plenty of public research into color theory—how colors affect emotion and behavior. Below is a guide to picking the right colors for your product packaging

Myths and misconceptions about candles continue to spread among the populace. Read now as we debunk the most widespread candle myths!

Fall is right around the corner, and now is the time to plan your candle business’ next moves for when the season begins. Here are trend forecasts for Fall candle scents and packaging options in 2022.

The cleaning product market has skyrocketed since the pandemic. Find out new tips on how you can grow your home cleaner and home fragrance business in 2022.

The cooking oil industry is hard to navigate, but we’re here to help your business adapt. Read now to find out how to optimize your cooking oil business!

Decorative candles attract a large audience and entice new customers to shop for your products. Read now to find new ideas for your candle business!

We’ve compiled a list of tips on how to make the most of your candle photography.

Explore new and creative ideas on how to encourage upcycling to your customers.

Find out how to shop and prepare your candles with candle-making essentials like wax, wicks, and sourcing ingredients before getting started.

Marketing trends for cosmetics brands are constantly evolving. We've found the top trends in cosmetics marketing to bring your brand to the next level in 2022.