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Before the age of influencers and digital marketing, beauty marketing strategists had seen success in brick and mortar locations whether it was an upscale boutique or local drugstore. Customers were able to use their senses to determine the likeability of the product, such as testing products in the store via...

While it can seem like the candle market's oversaturated, this is a competitive edge businesses can leverage to stand out with a quality product.

We discuss the types of environmentally-friendly packaging and how switching to sustainable packaging can benefit the environment and your business over time.

We provide all the tips to help your candle business continue to grow and thrive as you explore how to expand your products to new and existing customers.

Here we share our marketing tips for using bath scrubs and salts and how you can make your products stand out from the competition.

There is nothing like coming home to a fragrant-smelling candle. While the candle itself is not a new invention, it continues to burn bright as every generation evolves the product, from the formulas to the scents. Candles are extremely versatile and have a lot of room for differentiation and customization...

Fragrance has proven to be one of the most impactful ways to extend the reach of a brand whether you're selling air fresheners or candles. When you create the perfect combination of scents, marketing is the catalyst that can change the trajectory of your product. The world of marketing is...

Looking for sustainable packaging options? We break down all the details to help motivate and incentivize you to consider eco-friendly alternatives.

Here we’re going to break down the important functions of essential oils and how they work in skincare and cosmetics. 

Whether you’re an established beauty brand or a new one, we’re going to break down all the details of making a beauty product label.