Q&A

Cosmetics packaging generally refers to the types of packaging used within personal care and fragrance products. When you think of your favorite cosmetics packaging, what comes to mind? Is it modern … read more

Before the age of influencers and digital marketing, beauty marketing strategists had seen success in brick and mortar locations whether it was an upscale boutique or local drugstore. Customers were … read more

The candle industry has continued to be a competitive market as more brands and businesses put their own twist on this classic home accessory. Whether it’s personalization, custom blends, various wax … read more

Whether it’s a relaxing bath, aromatherapy tool, or physical therapy aid, bath salts have been a favorite way to treat mental and physical health issues. We’ve seen more consumers flocking to natural … read more

There is nothing like coming home to a fragrant-smelling candle. While the candle itself is not a new invention, it continues to burn bright as every generation evolves the product, from the formulas … read more