The syrup and honey industry has seen exponential growth in the past few years due to the demand for natural sweeteners and their use in beverages. Honey and syrup may live in the family of sweeteners, but they are different products that are used in various ways across food and beverages. Currently, the syrup market is projected to grow 4.1% between 2020-2025 and is growing due to the growing segments in the syrup category from consumers looking for more organic sweetener options.
A Changing Landscape
The honey market is currently valued at $8.5 billion and has been trending as a nutritious food product for health-conscious consumers. Honey is most commonly used in beverages, processed foods, jams, jellies, and beauty products. Syrup and honey are currently distributed in retail giants like Wal-Mart and Costco in order to boost product visibility. As E-Commerce stores change the shopping landscape, marketers need to identify the consumer demand, trends, and educate consumers on how they can be used in their daily lifestyles.
Honey Marketing Ideas To Get You Started
Honey is a very distinct product because it is often associated with sugar, bees, and sweets. In order to elevate your marketing tactics to entice consumers to purchase your honey, you have to develop a honey marketing strategy that focuses on consumer education.
Since consumers are sourcing honey for a healthy alternative to artificial sugars and sweeteners, your marketing has to expand that education by sharing the benefits of honey and how it’s used. Today’s consumer wants versatility, and if they’re going to spend anywhere from $8.50-$10.50 per bottle, they need to understand how to use it.
Consider leveraging the power of email marketing to share monthly newsletters featuring new products and educating your customers on honey’s benefits such as:
- Nutritional value
- Health benefits
- Topical treatments for wounds and burns
Honey Marketing Strategies
Your honey marketing plan should incorporate social media to help tell the story behind your honey and where it’s sourced. Showcase TikTok videos that give a quick introduction into your brand with a behind-the-scenes glimpse of your warehouse or bee farm. Create a poll on Instagram showcasing different honey bottles and let your followers pick their favorite option.
Developing a marketing strategy for your honey business will help increase your website traffic and sales. Showcase the decorative elements such as plants, flowers, and bees to gain industry recognition and begin growing your presence within this distinct community.
Syrup Marketing 101
Whether it’s in coffee or on pancakes, syrup is steadily growing and one of the most popular condiments used at home for consumers. While syrup used to be exclusive to big-budget retailers, it’s now more accessible than ever thanks to online shopping.
Your syrup marketing strategy will require you to understand how it’s being used in today’s food and beverage industry. There are fruit, maple, flavored, and malt syrups that are used across dairy products, beverages, bakery items, and more. Most typically syrup is commonly used in coffee, for pancakes, and at home. Marketing should be tailored to showcase your different types of syrups and the flavors that accompany them. Syrup marketing 101 starts with connecting with your consumers to educate them on the many versatile uses syrup has in the home.
Syrup Marketing Strategies
With remote work and education on the rise due to the pandemic, syrup has to be positioned as the go-to condiment to have in your pantry. One bottle can be used to sweeten your pancakes, flavor your coffee, on charcuterie boards, or adorn your breakfast sandwich. Consider partnering with an influencer to help build brand awareness on social media or including a mailer with each purchase that tells the consumer where they can use the syrup. Try grassroots marketing efforts at your local farmer’s markets where you can connect directly with the consumer and enhance brand loyalty from dedicated shoppers.
Honey and Syrup Packaging That Makes an Impact
Glass packaging is one of the safest and most sustainable packaging options on the market today. As you are creating your honey and syrup marketing plan, you want to consider how you’ll promote the product packaging as a way to upsell to consumers. Your packaging should be an extension of your marketing plans as consumers have a vested interest in reusable bottles and sustainable options that reduce global waste.
People care about the environment and the honey consumer is most likely an eco-conscious shopper looking to support a brand that cares about the world at large. Let the packaging take center stage and use it to showcase your brand logo, design, and iconography so your honey is visible as the main attraction.
A few ways to market your honey products are by highlighting:
- Type of bottles
- Honey pots
- Accessories like screw caps and wooden spoons
If you’re looking to improve your syrup marketing techniques with packaging, you’ll want to promote the classic apothecary bottles typically associated with syrup. These recycled glass bottles, jars, and accessories give a modern look to syrup and can be designed with custom labels and designs to be more visually appealing to consumers.
Educating Your Consumers
Teach consumers about the different glass bottle options that can store their honey based on popular industries like coffee which often use flavored syrup bottles. Incorporate the packaging design into the marketing and showcase the shelf life of the product, reusability, and aesthetic decor it can provide a home or business so you aren’t limited to a singular consumer. It’s always important to keep FDA regulations for packaging which have to include information like ingredients and a clear identifier if it’s honey or syrup.
Are you ready to market your syrup and honey products online? Remember that what makes these products stand out is their versatility and long-standing history within their respective industries that make them recognizable to consumers. Invest in consumer education and then combine that with creative elements like social media or email marketing so your products truly resonate with new visitors.