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Myths and misconceptions about candles continue to spread among the populace. Many of these rumors revolve around health and safety, so shoppers and businesses alike need to know the truth. Keep read … read more

It’s no secret that product packaging influences consumer decisions. Customers distinguish brands based on how they look on the shelves, meaning packaging colors are key to visibility. Thankfull … read more

Trends in the candle market sway with the seasons. Depending on the time of year, different scents and packaging designs captivate consumers. Fall is right around the corner, and now is the time to p … read more

The cleaning product market has skyrocketed since the pandemic began in 2020. While the market is competitive, there are many ways to outshine your competition. People want to buy products that are s … read more

The climate of the cooking oil market is changing this year. In today’s market, artisan oils are becoming increasingly popular, continuing the trend of the past few years. Nevertheless, there&rs … read more

Decorative candles attract a large audience and entice new customers to shop for your products. Customers are more likely to purchase a candle that not only smells great but complements their home de … read more

Quality candle photography is essential to growing your candle business within the competitive market. Whether the content is for social media, eCommerce websites, or email marketing, great photos se … read more

93% of global consumers expect the brands they use to support environmental issues (RILA). As a result, many companies have switched to more sustainable practices. Even still, Americans throw away al … read more

There is nothing like a good candle to warm up your home. They are one of the few home decor items that provide multi-functional use for a customer. They can be used to enhance the scent of your spac … read more

Trends for cosmetics brands are evolving. This reflects in the estimated growth projection of 3.51% between 2021-2026. One stagnant trend is that the cosmetics industry leans heavily into glass packa … read more

2022 has brought on the need for more transparency, variety, and forward-thinking decisions. Consumers are demanding more from companies than ever before. We’ve broken down 3 ways your skincare busin … read more

In today’s society, glass is a staple product of the household. Due to its unique and luxury features, glass is a versatile item to use as containers, candle jars, decorative items, and more. Many in … read more

Pinterest has become one of the premiere social media platforms for online retailers looking to sell niche, homemade products whether it’s candles, lotion, scrubs, or DIY materials. Pinterest has a v … read more

The bath and body products market has seen massive growth over the past few years. The pandemic brought an increased awareness of how consumers can invest in self-care. Currently, the market made an … read more

TikTok has become the behemoth of social media apps that grew in popularity during the start of the pandemic. As of 2020, the app has boasted 2.6 billion downloads, over 100 million active users in N … read more